Backlinks, content, people who have both of them do well when it comes to SEO.
Websites who don’t have either of them tend not to do well. But does that mean SEO is helpless if you have a tiny website with no backlinks?
Hey everyone, today I’m going to share with you how you can do SEO for a tiny website that has no backlinks.
Before we get into the tips I want to share a site that you guys should all check out. It’s called Backlinko. Backlinko is a marketing blog by a buddy of mine, Brian Dean.
He doesn’t have a ton of pages, he doesn’t have a ton of content, he doesn’t spend his time doing manual outreach and link building. Yet, he dominates his rankings. And he’s getting hundreds and thousands of visitors per month. He’s not the only example.
There are so many more like that all around the web. And there’s a secret, there’s a strategy to getting a lot of traffic when you don’t have a ton of pages. Sure, I’ll be honest, you’re not going to get as much traffic compared to a site with a million pages. But that’s okay.
You can still do extremely well and get hundreds of thousands of visitors per month even if you only have 20, 30 pages. So let’s get into exactly how you do this step by step.
The first that you need to know is you need some sort of content. You don’t need a ton of content but you need some sort of content. And the content you create needs to hit hard.
So before you go out there and write any types of content, what I want you to do is go to ahref and put in all your competitors’ URLs. When you put in your competitors URLs you’ll see a page, it shows you their traffic, this page shows you all of their top pages.
Again, I want you to do this for each of your competitors. Because this will show you their most popular pages. It’ll also show you the keywords each of these pages’ rank score.
And by doing that you’ll now know not only their top pages, what they’re about, but the keyword that they’re ranking for. What I want you to do is look at their most popular pages of content, look if you’ve already covered any of those topics. Chances are if you have a tiny website and you don’t have any links, you haven’t.
But just in case, double-check them because in that case, you’d want to adjust your content. If you haven’t you’ll want to create new content. What I want you to do is create more in-depth versions.
In essence, all advanced guides are definitive guides or beginner guides, whatever you want to call them. But you’ll notice that I’m always using their term guides.
You don’t have to use the term guides but when I mean guides I’m talking about something so extensive that everyone’s like, oh my god, this is the end all be all, this is all I need to look at, the rest of the stuff in this space is useless, it doesn’t matter.
So the way you do this you look up all your other competitors who are ranking, you look at their pages because you saw those articles in ahref, you go to those articles, you read them, you make sure your page is five, 10 times better, more thorough in length, it’s not just about putting the keywords in there, it’s about thoroughness.
I would add custom images, graphics. You can do this for free using tools like Canva or if you want to pay someone you can use fiverr.com. And then by having that you’re now going to have a detailed guide that’s super thorough.
And remember, a really important part of doing this is you are looking for the keyword that you’re competition’s looking for because ahref shows you all of those keywords.
You want to make sure you’re integrating the most popular ones that are relevant to the article. More so, guide and including them in your guide because if you do that you’re going to outrank other people over time because your content’s better, your user metrics will be better.
If it’s not that great, you’re not going to shine because your user metrics won’t be as good. And when I’m saying user metrics I’m talking about time on site, people not bouncing back, and by creating something so amazing they should want to stick around a lot longer than your competitors’ URLs.
The second thing I want you to do is to invest 50% of your time in promoting your content. Now, I would tell you inmost cases to spend 80% of your time promoting content but when you’re creating these detailed guides they take so much work that you need to spend at least 50%. 80% is probably unrealistic but 50% should be doable.
Again, in ahref when you found these URLs it shows you all the people linking to them. If you aren’t able to go back to them just go to the backlinks report in ahref, put in the URLs for all your competitors, it’ll show you every single person that’s linking to their page.
When you see the list of links, you can hit them all up and you can email them being like Hey John, I noticed you linked to XY and Z article. I have one that just got published, mine covers AB and C that theirs didn’t. You can check it out here.
If you like it feel free and share it. Cheers, Neil. And when you send out enough of these emails, I’m not talking about 10 or20, I’m talking about 50, 100, 200 overtime per guide that you’re writing, you’ll start getting people to link to you.
The same thing goes with promoting. You can use search.twitter.com, put in your competitor URLs, it’ll show you every single person who tweeted out your competitors’ article. You link to them, you ask them to share it, it’s pretty much simple.
Most people will not share it but a large portion will so overall you’ll start gaining social shares. Those two tactics get you links and social shares.
The third promotion thing that I want you to do is everyone that you link out to in your guide, let them know that you linked out to them, shoot them an email, and ask them to share your content. That’s another simple way to get more social shares.
The third thing you need to do is to nurture a following. Have you noticed if you leave a comment on neilpatel.com I respond? If you leave a comment on Facebook, I try to respond.
I say try because sometimes there’s too many there. YouTube, I try to respond to all of them. By responding to every single one, I’m nurturing a community.
I’m building that loyalty. Now, I may not ask people for anything but that’s helping over time get more social shares, more backlinks, higher rankings, more brand queries, people typing in my domain name constantly into Google.
That helps me boost my rankings as well because Google’s looking for brand queries. When you brand queries and more of them than your competition it shows Google that people love your brand over the competitors, hence you should rank higher.
So you want to nurture your community. It’s not just as simple as throwing up content or putting up good pieces of content and promoting and being like, that’s it.
If you don’t care for people, you don’t go above and beyond to help them out, you’re not going to do well in this day and age when it comes to SEO. The fourth thing I want you to do is to build a network of content promoters.
Remember how I told you to email people to share your content? Email people to link back to your content. Well, you’re going to start seeing a pattern in which some people are willing to and some people aren’t.
Most people aren’t but even the percentage that’s willing once you publish a handful of articles, you’ll notice that consistently there’s people who don’t mind sharing and linking to your content.
Now that you got your list of promoters now you know who to go back to every single time you create a detailed guide. You don’t need to create one of these detailed guides each and every single week.
Heck, you could do it once a month, sometimes maybe even once every two or three months. It just has to be super high in quality that way you can consistently maintain your traffic. Last but not least, use ahref backlinks.
That’s that backlinks report in ahref to identify new link opportunities. Always look at your competitors, their new links, the lost links, ones that they’re recently getting.
ahref will show you this in the backlinks report. If someone recently linked to one of your competition, what do you think the chances are of them linking to you? Well, it’s much higher than someone who linked to your competitors five years ago.
When people are linking right now that means they’re open to linking today. When someone linked to other people five years ago eh, they may be done with it, they may not care to link to anyone else or update their site.
But when people are continually updating their site, their content, linking to more people, those are the people to target with your outreach campaigns because they’re much more likely to link to you.
So if you do all of those things even if you have a tiny site, you don’t need to create tons of articles or tons of pages of content, they just need to be super detailed, thorough, and amazing high in quality.
You do that, you can get a ton of traffic. I kid you not, over100,000 visitors a month. It’s not about quantity, it’s an quality. Quality is the key factor in doing well in Google these days. There are over a billion blogs.
That’s roughly one blog for every seven people in this world. Google doesn’t need more content, they don’t need big sites. They need amazing sites with high-quality content to rank. So focus on quality instead of quantity.
Thank you for reading, make sure you share this article and if you have any queries let me know in the comment section, I will try my best to help you out.